Experience Design Director at SapientNitro, formerly Executive Creative Director at R/GA
Marketing and Advertising | London, United Kingdom, GB
I've been working in digital since 1996. I love the medium because it allows people and brands to connect through a virtuous cycle of experiences and stories. In my work I drive to get the right idea and then get the idea right.
I’m the Experience Design Director of SapientNitro in London where I work with EE and RBS/NatWest and lead the XD domain at both a local and global level. Before joining SapientNitro I was at R/GA in New York for 15 years in several roles. I was an Executive Creative Director across Ameriprise, HBO, Verizon, and Walmart. I was also an Interaction Design Director and founder of the Quality Assurance department.
My work has received awards at The Art Director's Club, BIMA, Cannes, The Library of Congress, New York ADDY, and The One Show. Ad Age, Adweek, BBC, CNN, Communication Arts, Fast Company, The Guardian, and Wired have all said nice things about it too.
My opinion has been sought out by Campaign, The Drum, Forrester, and the UK Technology Service Board. I've spoken about experience design at events like IxDA/Interaction and SXSW. I've guest lectured at NYU and SVA. I've also provided consulting services for startups and large tech firms in London, NYC, and Tokyo.