Experience Design Director at SapientNitro, formerly Executive Creative Director at R/GA
Marketing and Advertising | London, United Kingdom, GB
I am a creative director and UX designer with 20 years international experience. I make brands, campaigns, products, and services for Fortune 100 clients and their challengers. Currently, I’m Creative Director & Global Practice Lead, Experience Design at SapientNitro in London. Before that I was an Executive Creative Director at R/GA in New York City. I’ve led groundbreaking work for clients like HBO, NatWest, and Verizon.
In 2014 BIMA recognized me in their showcase of 100 of digital’s brightest stars. My work has won the industry’s greatest awards including Cannes Lions, One Show, and The ADC. It has also earned media attention from AdWeek, Fast Company, The Guardian, and Wired. I’ve also served as a judge on juries at the BIMAs, the student design challenge for the IxDA, and UXUK. Diverse organizations like Forrester, The Marketing Society, and Innovate UK often seek my opinion.
I speak and write about design & tech at SXSW, Interaction, The Drum, Campaign, and the IPA. I develop new talent in partnerships with universities like Hyper Island, NYU, and Ravensbourne. I volunteer in the Apps For Good program developing digital literacy for young students. I mentor product/service startups alongside Digital Catapult, Hardware Pro, Product Hunt, and Techstars. I am proud to be a leader in SapientNitro’s Women’s Leadership Network.