Experience Design Director at SapientNitro, formerly Executive Creative Director at R/GA
Marketing and Advertising | London, United Kingdom, GB
I'm a creative director, experience designer, writer, speaker and mentor. My career spans continents, decades, agencies, and executive roles. I make brands, campaigns, products, and services for Fortune 100 clients and their challengers.
Currently, I'm Director & Global Practice Lead, Experience Design at SapientNitro in London. Before that I was an Executive Creative Director at R/GA in New York City. Since 1996 I've led groundbreaking work with clients like HBO, NatWest, and Verizon.
My work wins awards at the likes of The Art Directors Club, Cannes, and The One Show. It earns media attention in industry press like Ad Age, AdWeek, and Communication Arts. Fast Company, The Guardian, and Wired all say nice things about it too.
I speak about experience design at events like IxDA/Interaction and SXSW. I write about technology trends for Campaign, The Drum, and The IPA. Forrester, The Marketing Society, and Innovate UK often seek my opinion.
I lecture and develop talent programs at universities like Hyper Island, NYU, and Ravensbourne. I volunteer in Apps For Good working with teen students. I mentor startups on my own and alongside Digital Catapult, Startup Weekend, and Techstars.
BIMA recently honored me in their annual Hot 100.